The Story Behind the Campaign
Why Do I Hate Brian Laing?
Fair question.
Actually… that is exactly the question I wanted you to ask.
It Started With a Garage.
A wife had been asking her husband for months to clean out the garage so she could finally park her car inside before winter.
Problem Solved.
Instead of throwing everything away, he rented a storage unit from Laing Self Storage.
The garage was clean.
The wife was happy.
Until…
A week later, the husband came home with two brand-new snowmobiles.
With all that extra space in the garage, he figured he might as well fill it.
The Plot Twist.
His wife walked into the garage and saw the snowmobiles sitting exactly where her car was supposed to be.
She looked at the snowmobiles.
Then she looked at her husband.
“I Hate Brian Laing.”
Not because of the storage unit.
Not because of the service.
Because renting a storage unit gave her husband an excuse to buy more toys.
The Moment the Campaign Was Born
“That’s It.”
The moment I heard that story, I laughed and knew it was the campaign.
No one remembers another boring storage advertisement.
But everyone remembers a good story.
Now You Know.
So if you have been wondering why the billboards say “I Hate Brian Laing,” that is the story.
And if your garage is overflowing, I would love the opportunity to help.
Just do not blame me if the extra space inspires your next big purchase.
Disclaimer: Laing Self Storage is not responsible for snowmobiles, motorcycles, classic cars, power tools, or other purchases made after reclaiming your garage.